Archmaille Designs Blog

You know, I saw this one label once that confused me nearly to death.  You’re all lucky that I’m still standing here alive today!  The label was on a juice container when the “health craze” really started to break out.  The bottle said very boldly and obviously “100% Juice!” across the front of the package about as big as you can get, in fact I noticed it from across a couple of aisles… but I thought it was odd because it was made by like Sunny Delight or one of the other well known faux juice producers.  I was intrigued that this company would actually make a juice product that I had to see for myself… especially since in a clear bottle it didn’t really look like “juice” but more like a juice colored cool-aid mix.  Upon closer inspection they had in much smaller text under the 100% Juice! label that said “From concentrate”  alright… that sort of explains the odd look of it… and it’s really hard to find anything that’s not from concentrate anymore, so I was forgiving them… until I spotted in minuscule almost illegible text the words under that “With other ingredients”  Now… don’t get me wrong, but doesn’t 100% mean 100%?  How can it even be legal for this company to advertise that they have 100% juice if it’s from concentrate, with added ingredients?  Don’t the added ingredients take up some percentage?  I mean if it was like .5% other ingredients fine, but reading the ingredients label the reconstituted juice wasn’t even the first item on the list!  Which means that it can’t even be 50% juice, and I’d say you were lucky if it were…

I’ve been seeing the same kind of propaganda with handmade items any more too.  Many of the items I see sold as handmade or handcrafted should have a little label that goes along with them that explains that they were handmade by a person running a keyboard that input information to a computer that controlled a robotic arm that assembled pieces of the product.  It just makes me mad to see stuff like that, you know that there are people who fall for it too!  If they didn’t the companies would have no reason to lie like that.  Of course it still doesn’t really cut into my market being that I like to think that the people who are looking for my jewelry items, and purchase from me are actually looking for quality products, having some understanding of how to decipher the difference… I guess I could say that mostly I just feel bad for the fools who get tricked by such blatant lies.